ASHKUM ASHWICK, has been writing poetry for 27 years, starting as a university student in the year 1984 while studying sociology. He anticipates the thought, “NO ONE CAN DO EVERYTHING BUT EVERYONE CAN DO SOMETHING”, and that “SOMETHING” for him is to inspire people and to decipher their problems by his miraculous motivational poetry. His intention is to solve their issues and galvanize them to succeed and prosper in their personal as well as corporate business life. Ashwick being a sociologist poet accredits the fact that poetry has the power and ability to bring a massive change in today’s society resulting in a much peaceful and tranquil surrounding. This of course transforms not just our exterior ambiance, but interior as well. It enlightens us to appreciate our social values that we’ve left far behind. “A good poem or song has a definite potential to create awareness to any crisis, and motivate a constructive response to it”. It’s surprising how a poem or song can be so influential to actually bring such a drastic change in your life. He is living in San Jose, California and is the possessor of the 1st rank in Master of Sociology. Throughout his educational and professional life, he has experienced various problems and has made an effort to collect them and express the solutions through the grace of poetry. Poetry is not just a side hobby, but has continuously been a part of the author’s life. Ashkum has a deep passion writing poetry on corporate, business culture and of course social problems. He asserts the motivational business oriented odes/poems from his experiences in various job situations at work. Being in different situations each day, he had the benefit of tackling different issues, and side by side he expressed it with poetry. That’s how the author has such an amazing consciousness, dealing with obstacles that come our way at our workplace! Ashkum was just like any other individual, but he was professional, assiduous, focused and was eager to succeed and that was his goal. Because of his activity and involvement in different social community groups along with the professional industry, he would always contemplate on newer ideas and advanced ways to guide people for their problems and encourage them to accomplish their goals. He repetitively stresses on motivational poems because he knows how they can make a difference and incline people towards the better and more optimistic side of life. His outstanding poetry has been published in the US and has been appreciated by the prestigious White House. He is an honorary member of President’s Kitchen Cabinet. The elegance and class are what makes Ashkum Ashwick’s poems extraordinary. The simplicity in his writing, in terms of language and style, is inspired by the great lines spoken by a Greek poet, Yannis Ritsos. “The words that carry the same weight in all hearts, on the lips of all that we may express that we feel, because we do NOT sing to separate ourselves from the world my friend; to unite it, we sing,” Yannis Ritsos has left behind such an eye-opening message for our generation and the generations following us. His impeccable work has aroused a new meaning to love, and life. Yannis Ritsos, the legend.